Investment Highlights

Margins, Margins, Margins!:
Our impressive 72.7% margin on wholesale and 86.3% margin on retail underscore our strong profitability and efficiency. These high margins allow us to invest in quality sourcing, effective marketing, ensuring resilience in a competitive market; while still delivering healthy returns to our shareholders. By prioritising margins, we position ourselves as a solid investment, with the flexibility to adapt and grow while delivering exceptional value to our customers.

Rapid Growth and Expanding Reach:
In just three months, Tea Industries has gained significant momentum throughout Australia, securing placements in schools, retailers, and distributors. We are rapidly scaling to meet the growing demand. Your investment will drive this expansion, enabling us to boost production and sustain our rapid domestic growth while positioning us for international success.

Global Influence Through Social Media:
By collaborating with leading social media influencers who collectively reach over 300 million views each month, we effectively engage our target market with precision. These powerful partnerships drive brand awareness and sales, making us a rising leader in the healthy beverage space.

AI-Powered Sales:
Sarah, our in house evolutionary neural network language model; is at the heart of our explosive growth and profitability. AI sales teams’ unlike traditional sales teams can handle unlimited inbound and outbound communication—calls, emails, and SMS—24/7, without needing breaks, salaries, or expensive office equipment. Sarah's achievements to date would typically require more than 50 sales staff. Her ability to easily scale to meet demand; gives us a major competitive edge in driving rapid revenue growth.

Leveraging Technology for Optimisation and Scalability:
We use cutting edge automation technology to optimise every stage of our business - from customer acquisition to personalised marketing, supply chain management and office administration. Autonomous systems ensure we operate efficiently, maximising customer satisfaction, reducing overheads and increasing profits to drive our growth exponentially.

Scalable and Sustainable Business Model:
Tea Industries operates a scalable business model with multiple revenue streams - wholesale to restaurant chains, schools and retailers, along with direct-to-consumer subscriptions. This diversification reduces risk and ensures a steady revenue stream, making Tea Industries a sound investment for the future.

Targeting a Growing Global Market:
Beyond Australia, we're already expanding into international markets such as the USA, New Zealand, Canada, and Europe. With growing demand for healthier beverages worldwide, your investment will help us seize this global opportunity.

Health-Conscious Solutions:
Tea Industries is addressing the global obesity crisis, where 1 in 4 children and 2 in 3 adults are overweight or obese, often due to the overconsumption of sugary beverages. Our sugar-free, low carb, vegan, diabetic-friendly drinks offer a healthier alternative. By investing in Tea Industries, you're supporting a brand that prioritises wellness, enabling healthier lifestyle choices.

The Origins of Tea Industries

In a quest for healthier living, two founders on a diet found themselves frustrated by the lack of tasty, low-sugar drink options. Determined to make a difference, they crafted their own line of delicious iced teas, perfectly balancing flavour and health.

Their creations quickly gained popularity in schools, leading to a surge of orders from canteens nationwide. However, operating on a tight budget, they innovatively designed an AI to manage sales and administration, allowing them to focus on their passion.

As word spread, popular YouTube celebrities fell in love with their drinks and eagerly formed a partnership to promote them to their vast audiences. Today, Tea Industries is rapidly becoming a household name, found in grocery stores, service stations, and school canteens across the country.

With plans to launch global marketing campaigns alongside their social media stars and their 300 million monthly viewers, Tea Industries is seeking investment to meet the soaring demand and continue revolutionising the beverage industry—one refreshing sip at a time.

The Problem

The world is facing an escalating health crisis: the obesity epidemic, driven largely by the overconsumption of sugary drinks.  In Australia, 1 in 4 children and 2 in 3 adults face obeisty issues, contributing to serious health problems. But this isn’t just an issue in Australia; it’s a global emergency affecting over 100 countries. The World Health Organization reports that obesity rates have tripled since 1975, with more than 2 billion adults overweight and over 650 million classified as obese. This epidemic poses a grave threat to our children, who are developing unhealthy habits early on, and to adults, who are suffering from life-threatening conditions as a result.

Our Solution

As a proudly Australian-owned company, Tea Industries is on a mission to create a healthier future for both our nation and the world. We are committed to providing delicious, sugar-free beverages made with real fruit and wrapped in fun packaging that encourages Australians to make healthier choices. Our products empower both children and adults to make better choices, fostering healthier habits for life. We’re not just offering beverages—we’re leading the charge in a global movement to protect the well-being of future generations and reverse the alarming trends of obesity.

The Industry

Industry Overview: Healthy Beverages

The healthy beverage industry is rapidly growing, driven by consumer demand for lower-sugar, naturally sweetened, or unsweetened options. Consumers are moving away from traditional sugary soft drinks, which can contain up to 10 teaspoons of sugar per can—contributing to rising health issues such as obesity, diabetes, and heart disease. In response, the industry is seeing strong growth in sugar-free beverages, such as tea-based drinks, which offer a healthier alternative ​(Euromonitor)​(Grand View Research).

Soft drinks traditionally contain significant amounts of sugar. On average, a can of soft drink can contain 8-10 teaspoons of sugar (around 39 grams), which has been directly linked to serious health issues such as diabetes, heart disease, and even premature death. In contrast, Tea Industries offers a healthier option with a sugar-free and artificial sweetener-free range, appealing to health-conscious consumers and those looking to avoid the harmful effects of excess sugar ​(Euromonitor)​(Euromonitor).

Growth of the Industry

The demand for reduced-sugar and naturally sugar-free beverages is expected to grow at a compound annual growth rate (CAGR) of 8.9% by 2030. This growth is largely driven by consumer health concerns and government regulations aimed at reducing sugar intake globally. As more consumers shift to naturally sugar-free products, categories like sugar-free teas, flavored waters, and functional drinks are outpacing traditional sugary soft drinks in terms of market growth ​(Expert Market Research) (foodnavigator-usa.com).

Key Points:

• The global beverage market is moving toward sugar-free products, with bottled water and naturally sugar-free drinks leading the growth ​(Expert Market Research).
• Healthy drinks, like those offered by Tea Industries, meet the growing demand for natural, sugar-free options, offering a sustainable solution to the health problems associated with sugary beverages ​(Grand View Research)​(foodnavigator-usa.com).
• By providing sugar-free, artificial sweetener-free beverages, Tea Industries is positioned to tap into this burgeoning market, offering both health benefits and the eco-conscious appeal consumers are seeking today.

Competitive Advantage

Tea Industries stands apart from established beverage brands, which contain sugar, carbonation and artificial sweeteners. Tea Industries offers a completely sugar-free, natural alternative. This makes us particularly appealing to health-focused consumers, schools, and retailers looking for truly clean and healthy beverage options.

Capitalising on our vibrant branding and innovative marketing strategies, we are able to promote a healthy lifestyle that appeals to consumers of all ages. Our eye-catching packaging features bright colours and dynamic designs that convey freshness and authenticity, attracting both younger audiences and health-conscious adults.

Through engaging social media campaigns and user-generated content, we foster a sense of community around our brand, while tailored messaging highlights fun flavours for kids and clean ingredients for parents. Collaborating with influencers who share our values further expands our reach, positioning Tea Industries as the go-to choice for refreshing, sugar-free beverages that everyone can enjoy.

We leverage the power of AI to connect with thousands of potential wholesale customers each day, transforming these interactions into tangible sales and significantly enhancing our sales and marketing efforts beyond what traditional brands can achieve. By integrating automated systems into every facet of our operations from the outset, we scale at an unprecedented pace, outpacing slower-moving competitors in the industry.

Business Model

Tea Industries operates through a dual-channel business model. Revenue is generated by selling our sugar-free, artificial sweetener-free iced teas through wholesale distribution to key distributors. These distributors then supply schools, IGAs, and service stations across Australia. Alongside this, Tea Industries offers direct-to-consumer subscriptions, allowing customers to receive our products straight to their homes, creating a reliable, recurring income stream.

By partnering with established distributors, Tea Industries can access their networks and efficiently supply schools, IGAs, and service stations, which significantly broadens the company's reach. Distributors help Tea Industries penetrate the market faster and reduce logistical challenges. On the consumer side, their subscription service ensures that families have easy access to our healthy drinks, fostering strong customer engagement.

Does Tea Industries already have customers?

Yes! Tea Industries is proud to say that hundreds of schools, IGAs, and service stations across Australia place regular monthly carton orders. In addition, over 2,000+ schools have already requested sample packs, showing that there’s growing demand for these healthy, sugar-free beverages.

Business Achievements

The achievements of Tea Industries over a relative short timeframe reflect a strong commitment to innovation, sustainability, and market responsiveness.

One of the key milestones has been in product development, where the company has successfully crafted beverages using only sustainable, healthy ingredients. By prioritising taste over sweetness, Tea Industries offers consumers a refreshing alternative to sugar-filled drinks, striking a balance between health and enjoyment. This approach not only enhances the consumer experience but also positions the brand as a leader in healthier beverage options that are far from mundane, making water seem unexciting by comparison.

By conducting comprehensive market research, Tea Industries has engaged in meaningful discussions with consumers and buyers to ensure their products resonate well across various demographics. This proactive approach allows the company to gather invaluable feedback, refining their offerings to meet consumer preferences and market demands. Understanding the desires and needs of their audience ensures that the products are well-received, paving the way for successful market penetration.

Through rigorous sales development, Tea Industries has focused on understanding customer pain points and the reasons behind the love for their products. By analysing this feedback, the company has created a seamless and scalable sales funnel that can be adapted and expanded across all target markets. This strategic approach not only enhances sales efficiency but also builds long-term customer loyalty.

An impressive go-to-market strategy has seen Tea Industries launch successfully in Queensland, targeting school canteens as an initial entry point. This focused approach allows for a deeper connection with a key demographic, laying the groundwork for expansion into distributors and retail outlets nationwide. As the brand grows, it aims to capture a wider audience, enhancing visibility and accessibility.

Continually developing influencer relationships has been a crucial element of Tea Industries’ strategy. By establishing strong ties with social media influencers, the company ensures that its brand message resonates across platforms, fostering a community of advocates who can help amplify the brand’s reach. This collaborative approach not only strengthens business relationships but also secures a vibrant future for the company as it continues to evolve and thrive in the competitive beverage market.

Risks

Supply Chain Disruptions: Tea Industries relies on multiple partners to source and distribute our products across our target markets. Any disruptions in the supply chain, such as delays in raw materials, production issues, or logistical challenges, could affect the company’s ability to meet demand, impacting both revenue and customer satisfaction.

Market Competition: The healthy beverage industry is growing rapidly, but it's also highly competitive. Established brands like Lipton, Coca-Cola, and PepsiCo have extensive resources, brand recognition, and market presence. Tea Industries faces the risk of intense competition, which could affect market share and pricing power, especially as it expands internationally.

Consumer Preferences: Consumer tastes and preferences can change quickly. If the demand for sugar-free or health-conscious beverages shifts or declines, Tea Industries may need to pivot its product offerings. Keeping pace with evolving health trends and ensuring product relevance is a constant challenge in the beverage market.

Scaling Risks: Rapid growth, especially in international markets, comes with operational challenges. Tea Industries will need to ensure it has the infrastructure, staffing, and financial resources to scale effectively while maintaining product quality and customer service. Any mismanagement in scaling efforts could lead to operational inefficiencies and customer dissatisfaction.

These key risks highlight the challenges Tea Industries may face, but they also offer opportunities for proactive management and innovation. Investors should consider these factors when assessing the company’s potential for sustained growth.

Use of Funds:

Inventory Acquisition
Purchase stock to meet increasing demand and ensure product availability.

Marketing Initiatives
Expand marketing efforts to strengthen brand visibility and maintain consumer engagement.

Product Development
Invest in R&D to enhance product offerings and penetrate growing markets.

Automation Enhancements
Upgrade automation technologies to reduce overhead costs while scaling operations.

About Swarmer

Swarmer is an Australian equity crowdfunding platform connecting businesses and investors. Designed to support start-ups, growth companies and scale-ups we allow everyday investors to own a share in businesses that are the future. We hold Australian Financial Services License (AFS License #507867). 

Find out more about becoming a shareholder via Equity Crowd Funding.