Australia, Adelaide
Australian CSF Offer
Retail Trade
Who is Sunset Lover?
Our clothing provides a vehicle for storytelling. Through exclusive partnerships with the South Australiuan Museum and Botanic Gardens of South Australia, we bring art out of the darkness. Paying homage to our local city, we transform archival artifacts into wearable pieces of art with deep consideration to their heritage, and in turn introduce their stories to a whole new audience. At Sunset Lover we strive for a low-impact and circular industry. With that in mind, every element of our garments has been considered and designed to return back to nature. We use compostable fibres, threads and trims that break down and return back to the environment to nurture the soil for future fibres to grow. Sunset Lover did not pivot to sustainability - it is a part of who we are. We aim to meet the needs of our customers without negatively impacting future generations. We see investing into responsible and regenerative business practices as an opportunity to be at the forefront of this movement.
Investments made are eligible for ESIC Tax Benefits
Sunset Lover Equity Crowd Funding raise is eligible for the Early Stage Innovation Company Tax Incentive (ESIC) benefits. This means that as an investor you are eligible for a 20% non-refundable tax offset, and also no capital gains for 10 years (after a qualifying 12 months post-investment date). More details of this scheme can be found on the ATO site here.
Why Invest in Sunset Lover via Swarmer?
Swarmer is an Australian equity crowdfunding platform connecting businesses and investors. Designed to support start-ups, growth companies and scale-ups we allow everyday investors to own a share in businesses that are the future. We hold Australian Financial Services License (AFS License #507867).
Click through to find out more about becoming a shareholder via Equity Crowd Funding.
What do I get if I invest in Sunset Lover?
By investing through Equity Crowd Funding for Sunset Lover you will own a part of the business, by becoming a shareholder. That means that you have a stake in the long-term success of the business should a liquidity event take place. To find out more about becoming a shareholder and what this means review our Investor Page.
For the fashionistas investing, Sunset Lover will reward you with access to VIP events, product vouchers and discounts. For those investing over $25K there is even a free outfit from the latest collection and an exclusive lunch with the Sunset Lover team.
Head-to-Head With Fast Fashion
The Issue
The global fashion industry is the second most polluting industry in the world, after the oil industry (Business Insider, 2019).
Australia is one of the highest consumers of textiles per capita (The Guardian, 2022) with 10kg of textiles per person from fashion overconsumption ending up in landfill each year (Peter Allan, AFC).
Synthetic fibres from fast fashion do not break down, and instead pile up in landfill, as only 1% of fashion is recycled (Monash University, 2021).
We believe the future of fashion lies in becoming sustainable.
The Solution
Sunset Lover utilises the power of design to change the way fashion is made and consumed.
We are reshaping the future of fashion through conscious design and a regenerative business practice that minimises our footprint on people and planet.
Sunset Lover is working with Neutrog, a manufacturer of biological fertilisers, on each collection to test the fabrics for sustainability.
Testing conducted over 2022 has successfully demonstrated the biodegradable nature of our fabrics in compost. Compost provides the right environment for living microorganisms to break down the natural fibres.
At present, it takes 4-5 weeks for our bio-based fibres to break down, and longer for protein-based fibres such as silk.
How Are We Different?
Compostability of Product
We have taken learnings through our fibre testing with Neutrog and our upcoming third collection is comprised of 99.7% compostable fibres.
All our packaging is 100% compostable or recyclable.
Design
We take a modern approach to design, employing circular design strategies, and cater to our customer who invests in high-quality and timeless pieces that form the highlights of the modern wardrobe.
We design for inclusivity with a size range of 4 - 16 and the option for additional sizes custom-made through personal pre-order at Trunk Shows.
Innovation
Our long-term approach is driven by R&D into innovative solutions and our vision for responsible business practice.
Ethical Sourcing/Supply Chain Transparency
Our Ethical Sourcing strategy is underpinned by our commitments to design and community.
Our objective is to create full visibility of the supply chain and positively influence our team and partners on both a social and environmental level.
Key Fabrics
Our fibre portfolio has been carefully developed in line with our commitments to circular design principles, community, and innovation.
The Vision
At Sunset Lover we are focused on inclusivity and diversity over seasonality and trends. We design to empower our community – to celebrate and express their individuality.
The consumer sentiment is changing, with 50% of buyers open to switching from their preferred brand to another because it credibly stands for positive environmental and/or social change (Forbes, 2020).
Sunset Lover was born out of the need to offer a sustainable solution to the discerning consumer, who doesn't compromise on style.
We are on a journey to be leaders in sustainable development and business. Our goal is for Sunset Lover to be the brand partner for fibre innovation and technology.
Sunset Lover is aligning with the following UN Sustainable Development Goals (SDG):
Business Model
The business model is primarily a direct-to-consumer online model coupled with strategic wholesale customers globally, and a digital strategy for growth enhanced by collaborations with influencers and celebrities.
Retail/Direct to Consumer Expansion
Sunset Lover hopes to launch company flagship retail stores in a later phase in strategic locations. Stores are to be curated and personalised by an interior designer with art, homewares and gifts alongside Sunset Lover collections.
Wholesale sales agents and distributors are in place for the USA, UK, Europe, Middle East, China and NZ with wholesale being a crucial element in the initial phase for branding, awareness and volume.
Trunk Show
We hold an exclusive invite-only Trunk Show twice a year.
Trunk Shows are a sustainable way to avoid overproduction and a chance to engage our community with a deeper experience of the brand DNA.
The customer has an exclusive opportunity to view, try-on and pre order the entire collection.
Risks
Operating Costs
Increases in operating costs may negatively affect Sunset Lover’s profitability long term.
Supply Chain
Sunset Lover has an international supply chain, sanctions, political risk and other international factors that may cause shortages in the supply chain.
Market adoption
Sunset Lover is still growing. If the market doesn't adopt Sunset Lover’s products it will cause financial constraints.
Intellectual Property
Intellectual Property has been registered globally however there is still the risk of competitors copying designs.
Competition
Further competition in the environmentally focused fashion industry could affect Sunset Lover’s market share.
Use of Funds
Namely, funds will be used for:
- R&D into innovation in textiles, such as seaweed and mushroom
- R&D into end-of-life solutions for community use
- Improve supply chain transparency
- Buy stock of sustainable, compostable fabrics in bulk to obtain certification that proves provenance and sustainability
- Grow US, UK and European sales
- Digital marketing and PR
- Employ local fulfilment warehousing
- Improve supply chain resilience
- Utilize blockchain and enable fibre traceability
