braaap


Invest from $250 in Braaap
& become a shareholder
in the mass adoption of
Electric Motorcycles

Braaap Motorcycles

The Braaap Raise is now closed and shares have been issued. Braaap is an Australian designer, manufacturer and distributor of quality, low-cost motorcycles. Having already sold over 10,000 Australian motorcycles and achieved 300% profitable revenue growth since FY20. With regulatory approvals in place to enter the US and Europe, Braaap is poised to take on the Electric Motorcycle market both in Australia and internationally. The capital from the raise will be used to secure a first mover advantage, with shareholders owning a part of Braaap as they take on the future.

Australia, Melbourne Australian CSF Offer Manufacturing

Braaap Motorcycles

The Braaap Raise is now closed and shares have been issued. Braaap is an Australian designer, manufacturer and distributor of quality, low-cost motorcycles. Having already sold over 10,000 Australian motorcycles and achieved 300% profitable revenue growth since FY20. With regulatory approvals in place to enter the US and Europe, Braaap is poised to take on the Electric Motorcycle market both in Australia and internationally. The capital from the raise will be used to secure a first mover advantage, with shareholders owning a part of Braaap as they take on the future.

AUD 576,806
144.20% Funded
Min Target
$2,000,000
Max target
Ended
Days Left
227
Investments
Australia, Melbourne Australian CSF Offer Manufacturing

Risk statement

Investors should consider the offer document and the general risk warning before investing.

Fee & Interest

Swarmer will receive AUD 2,800 listing fee and a success fee equal to 6% of funds successfully raised at the completion of the offer.

Cooling off rights

An application made by a retail investor in relation to a CSF offer may be withdrawn within 5 business days after the applications made.

Shares on offer

Ordinary Shares

Minimum investment amount of AUD 249.59

Brad Smith

CEO of Braaap Motorcycles
Further information regarding the offer from Braaap Motorcycles is available in the following documents:
CSF document

Raise details

Brad Smith

CEO of Braaap Motorcycles
Further information regarding the offer from Braaap Motorcycles is available in the following documents:
CSF document

Why Invest in Braaap via Swarmer?

Swarmer is an Australian equity crowdfunding platform connecting businesses and investors. Designed to support start-ups, growth companies and scale-ups we allow everyday investors to own a share in businesses that are the future. We hold Australian Financial Services License (AFS License #507867). 

Click through to find out more about becoming a shareholder via Equity Crowd Funding.


What do I get if I invest in Braaap?

By investing through Equity Crowd Funding for Braaap you will own a part of the business, by becoming a shareholder. That means that you have a stake in the long-term success of the business should a liquidity event take place. To find out more about becoming a shareholder and what this means review our Investor Page.

For motorcycle enthusiasts investing, Braaap will reward you with ongoing product discounts and a chance to help shape the development of new products by becoming part of their exclusive testing group.

 

WHO IS BRAAAP?
 

Braaap is an Australian designer, manufacturer and distributor of quality, low-cost motorcycles.

We sell products via an e-commerce platform, cutting out the middleman, in order to keep its pricing lower than the competition.

Braaap has been the bike of choice for over 10,000 Australian motorcyclists and the goal is now to expand further.


WE'RE LEADING THE MASS ADOPTION OF ELECTRIC MOTORCYCLES

We recognise the future is electric and we want to be leading the charge. Since 2005, we have been innovating & fine-tuning how to build & deliver world-class motorcycles at attractive price points while offering riders unmatched value.

With the recent launch of the new Braaap Electric Motorcycle, our vision is to lead the mass adoption of electric motorcycles.

We believe offering riders un-matched value via an e-motorbike at the same price as petrol-powered bikes will power this movement.

 


ACHIEVEMENTS

Growth

  • 10,000+ Motorcycles on the road
  • 60,000+ Social Media Followers
  • Over 300% Profitable Revenue growth since FY20

Awards

  • Telstra Business Award Winner – Vic
  • Sensis Social Responsibility Award Winner
  • 4x Australian Specialised retailer of the year
  • AMA US Championship

Positioning

  • Regulatory approvals are in place to expand into the US and UK
  • The only motorcycle brand to offer a lifetime warranty on its products

BUSINESS MODEL

Electric Motorcycles

We are leading the charge for the mass adoption of electric motorcycles by offering full-sized e-motorcycles at the same price as their petrol-powered equivalent.

We pre-sold the first 2 production runs, have full Australian Design Rules (ADR) approval for road use and will be soon delivering customers their motorcycles. Leading the industry with unmatched rider value through our fine-tuned manufacturing process allows us to offer the e-motorcycle at competitive pricing to gasoline-powered motorcycles. We are expanding the range of e-motorcycles and anticipate stamping our position as leader of this segment.

Lifetime Warranty

Braaap is proud to offer an unprecedented manufacturers' lifetime warranty as an optional extra for $250. This provides riders confidence and us a competitive advantage in the marketplace.

Rider Direct (D2C) E-Commerce Model

As part of our mission to deliver unmatched value our E-Commerce platform invites riders to order a motorcycle on our “Build to Order” promotion, Pay upfront which is cash positive for us and wait for us to build the bike, this allows us to pass on the savings created through one of the most efficient sales processes in the industry, giving customers up to $3,000 online discounts on motorcycles that were previously sold via showrooms.


INDUSTRY

Current Market
As of 2021, Australia accounted for 1 million registered motorcycles and the USA accounted for 8.6 million registered motorcycles. (source: Statista, 2022) (source: IIHS, 2021)

It's a Growth Market
Internationally, the e-motorcycle market is estimated to be worth almost $2 billion currently. (Source: Globe News Wire, 2022)

Australia and USA are seeing around 100K and 780K new bike sales per year respectively. (Source: FCAI, 2021) (source: Statista, 2020)
 

 


RISKS

Competition

The major motorcycle manufacturers are the competition for traditional motorcycle sales and for the Subscription model the key potential competition comes from consumer lending firms.

Supply Risk

Braaap is reliant on manufacturers and distributors to supply parts for the assembly of Braaap motorcycles. A decrease in supply from distributors could restrict the manufacturing of braaap motorcycles.

Market adoption

International markets may have different preferences and tastes than the Australian market. This may limit the adoption of Braaap motorcycles by consumers on an international front.

Operating Costs

Although Braaap is currently cash flow positive our ability to continue to operate profitably is dependent on several factors in relation to the scalability of operations.


USE OF FUNDS

Braaap has big plans for the next few years to make the most of the market opportunity. The capital we are looking to raise will be for the purpose of capitalising on this opportunity. 

Namely, funds will be used for: 

  • Expanding operations
  • Improving production and maintenance capacity in Australia to meet the growing demand
  • Launching our new range of e-motorbikes
  • Expanding into the lucrative USA market

 

 

I Raise details


WHO IS BRAAAP?
 

Braaap is an Australian designer, manufacturer and distributor of quality, low-cost motorcycles.

We sell products via an e-commerce platform, cutting out the middleman, in order to keep its pricing lower than the competition.

Braaap has been the bike of choice for over 10,000 Australian motorcyclists and the goal is now to expand further.


WE'RE LEADING THE MASS ADOPTION OF ELECTRIC MOTORCYCLES

We recognise the future is electric and we want to be leading the charge. Since 2005, we have been innovating & fine-tuning how to build & deliver world-class motorcycles at attractive price points while offering riders unmatched value.

With the recent launch of the new Braaap Electric Motorcycle, our vision is to lead the mass adoption of electric motorcycles.

We believe offering riders un-matched value via an e-motorbike at the same price as petrol-powered bikes will power this movement.

 


ACHIEVEMENTS

Growth

  • 10,000+ Motorcycles on the road
  • 60,000+ Social Media Followers
  • Over 300% Profitable Revenue growth since FY20

Awards

  • Telstra Business Award Winner – Vic
  • Sensis Social Responsibility Award Winner
  • 4x Australian Specialised retailer of the year
  • AMA US Championship

Positioning

  • Regulatory approvals are in place to expand into the US and UK
  • The only motorcycle brand to offer a lifetime warranty on its products

BUSINESS MODEL

Electric Motorcycles

We are leading the charge for the mass adoption of electric motorcycles by offering full-sized e-motorcycles at the same price as their petrol-powered equivalent.

We pre-sold the first 2 production runs, have full Australian Design Rules (ADR) approval for road use and will be soon delivering customers their motorcycles. Leading the industry with unmatched rider value through our fine-tuned manufacturing process allows us to offer the e-motorcycle at competitive pricing to gasoline-powered motorcycles. We are expanding the range of e-motorcycles and anticipate stamping our position as leader of this segment.

Lifetime Warranty

Braaap is proud to offer an unprecedented manufacturers' lifetime warranty as an optional extra for $250. This provides riders confidence and us a competitive advantage in the marketplace.

Rider Direct (D2C) E-Commerce Model

As part of our mission to deliver unmatched value our E-Commerce platform invites riders to order a motorcycle on our “Build to Order” promotion, Pay upfront which is cash positive for us and wait for us to build the bike, this allows us to pass on the savings created through one of the most efficient sales processes in the industry, giving customers up to $3,000 online discounts on motorcycles that were previously sold via showrooms.


INDUSTRY

Current Market
As of 2021, Australia accounted for 1 million registered motorcycles and the USA accounted for 8.6 million registered motorcycles. (source: Statista, 2022) (source: IIHS, 2021)

It's a Growth Market
Internationally, the e-motorcycle market is estimated to be worth almost $2 billion currently. (Source: Globe News Wire, 2022)

Australia and USA are seeing around 100K and 780K new bike sales per year respectively. (Source: FCAI, 2021) (source: Statista, 2020)

 

 


RISKS

Competition

The major motorcycle manufacturers are the competition for traditional motorcycle sales and for the Subscription model the key potential competition comes from consumer lending firms.

Supply Risk

Braaap is reliant on manufacturers and distributors to supply parts for the assembly of Braaap motorcycles. A decrease in supply from distributors could restrict the manufacturing of braaap motorcycles.

Market adoption

International markets may have different preferences and tastes than the Australian market. This may limit the adoption of Braaap motorcycles by consumers on an international front.

Operating Costs

Although Braaap is currently cash flow positive our ability to continue to operate profitably is dependent on several factors in relation to the scalability of operations.


USE OF FUNDS

Braaap has big plans for the next few years to make the most of the market opportunity. The capital we are looking to raise will be for the purpose of capitalising on this opportunity. 

Namely, funds will be used for: 

  • Expanding operations
  • Improving production and maintenance capacity in Australia to meet the growing demand
  • Launching our new range of e-motorbikes
  • Expanding into the lucrative USA market