Australia, Melbourne
Australian CSF Offer
Manufacturing
Why Invest in Braaap via Swarmer?
Swarmer is an Australian equity crowdfunding platform connecting businesses and investors. Designed to support start-ups, growth companies and scale-ups we allow everyday investors to own a share in businesses that are the future. We hold Australian Financial Services License (AFS License #507867).
Click through to find out more about becoming a shareholder via Equity Crowd Funding.
What do I get if I invest in Braaap?
By investing through Equity Crowd Funding for Braaap you will own a part of the business, by becoming a shareholder. That means that you have a stake in the long-term success of the business should a liquidity event take place. To find out more about becoming a shareholder and what this means review our Investor Page.
For motorcycle enthusiasts investing, Braaap will reward you with ongoing product discounts and a chance to help shape the development of new products by becoming part of their exclusive testing group.
WHO IS BRAAAP?
Braaap is an Australian designer, manufacturer and distributor of quality, low-cost motorcycles.
We sell products via an e-commerce platform, cutting out the middleman, in order to keep its pricing lower than the competition.
Braaap has been the bike of choice for over 10,000 Australian motorcyclists and the goal is now to expand further.
WE'RE LEADING THE MASS ADOPTION OF ELECTRIC MOTORCYCLES
We recognise the future is electric and we want to be leading the charge. Since 2005, we have been innovating & fine-tuning how to build & deliver world-class motorcycles at attractive price points while offering riders unmatched value.
With the recent launch of the new Braaap Electric Motorcycle, our vision is to lead the mass adoption of electric motorcycles.
We believe offering riders un-matched value via an e-motorbike at the same price as petrol-powered bikes will power this movement.
ACHIEVEMENTS
Growth
- 10,000+ Motorcycles on the road
- 60,000+ Social Media Followers
- Over 300% Profitable Revenue growth since FY20
Awards
- Telstra Business Award Winner – Vic
- Sensis Social Responsibility Award Winner
- 4x Australian Specialised retailer of the year
- AMA US Championship
Positioning
- Regulatory approvals are in place to expand into the US and UK
- The only motorcycle brand to offer a lifetime warranty on its products
BUSINESS MODEL
Electric Motorcycles
We are leading the charge for the mass adoption of electric motorcycles by offering full-sized e-motorcycles at the same price as their petrol-powered equivalent.
We pre-sold the first 2 production runs, have full Australian Design Rules (ADR) approval for road use and will be soon delivering customers their motorcycles. Leading the industry with unmatched rider value through our fine-tuned manufacturing process allows us to offer the e-motorcycle at competitive pricing to gasoline-powered motorcycles. We are expanding the range of e-motorcycles and anticipate stamping our position as leader of this segment.
Lifetime Warranty
Braaap is proud to offer an unprecedented manufacturers' lifetime warranty as an optional extra for $250. This provides riders confidence and us a competitive advantage in the marketplace.
Rider Direct (D2C) E-Commerce Model
As part of our mission to deliver unmatched value our E-Commerce platform invites riders to order a motorcycle on our “Build to Order” promotion, Pay upfront which is cash positive for us and wait for us to build the bike, this allows us to pass on the savings created through one of the most efficient sales processes in the industry, giving customers up to $3,000 online discounts on motorcycles that were previously sold via showrooms.
INDUSTRY
Current Market
As of 2021, Australia accounted for 1 million registered motorcycles and the USA accounted for 8.6 million registered motorcycles. (source: Statista, 2022) (source: IIHS, 2021)
It's a Growth Market
Internationally, the e-motorcycle market is estimated to be worth almost $2 billion currently. (Source: Globe News Wire, 2022)
Australia and USA are seeing around 100K and 780K new bike sales per year respectively. (Source: FCAI, 2021) (source: Statista, 2020)
RISKS
Competition
The major motorcycle manufacturers are the competition for traditional motorcycle sales and for the Subscription model the key potential competition comes from consumer lending firms.
Supply Risk
Braaap is reliant on manufacturers and distributors to supply parts for the assembly of Braaap motorcycles. A decrease in supply from distributors could restrict the manufacturing of braaap motorcycles.
Market adoption
International markets may have different preferences and tastes than the Australian market. This may limit the adoption of Braaap motorcycles by consumers on an international front.
Operating Costs
Although Braaap is currently cash flow positive our ability to continue to operate profitably is dependent on several factors in relation to the scalability of operations.
USE OF FUNDS
Braaap has big plans for the next few years to make the most of the market opportunity. The capital we are looking to raise will be for the purpose of capitalising on this opportunity.
Namely, funds will be used for:
- Expanding operations
- Improving production and maintenance capacity in Australia to meet the growing demand
- Launching our new range of e-motorbikes
- Expanding into the lucrative USA market
I Raise details
WHO IS BRAAAP?
Braaap is an Australian designer, manufacturer and distributor of quality, low-cost motorcycles.
We sell products via an e-commerce platform, cutting out the middleman, in order to keep its pricing lower than the competition.
Braaap has been the bike of choice for over 10,000 Australian motorcyclists and the goal is now to expand further.
WE'RE LEADING THE MASS ADOPTION OF ELECTRIC MOTORCYCLES
We recognise the future is electric and we want to be leading the charge. Since 2005, we have been innovating & fine-tuning how to build & deliver world-class motorcycles at attractive price points while offering riders unmatched value.
With the recent launch of the new Braaap Electric Motorcycle, our vision is to lead the mass adoption of electric motorcycles.
We believe offering riders un-matched value via an e-motorbike at the same price as petrol-powered bikes will power this movement.
ACHIEVEMENTS
Growth
- 10,000+ Motorcycles on the road
- 60,000+ Social Media Followers
- Over 300% Profitable Revenue growth since FY20
Awards
- Telstra Business Award Winner – Vic
- Sensis Social Responsibility Award Winner
- 4x Australian Specialised retailer of the year
- AMA US Championship
Positioning
- Regulatory approvals are in place to expand into the US and UK
- The only motorcycle brand to offer a lifetime warranty on its products
BUSINESS MODEL
Electric Motorcycles
We are leading the charge for the mass adoption of electric motorcycles by offering full-sized e-motorcycles at the same price as their petrol-powered equivalent.
We pre-sold the first 2 production runs, have full Australian Design Rules (ADR) approval for road use and will be soon delivering customers their motorcycles. Leading the industry with unmatched rider value through our fine-tuned manufacturing process allows us to offer the e-motorcycle at competitive pricing to gasoline-powered motorcycles. We are expanding the range of e-motorcycles and anticipate stamping our position as leader of this segment.
Lifetime Warranty
Braaap is proud to offer an unprecedented manufacturers' lifetime warranty as an optional extra for $250. This provides riders confidence and us a competitive advantage in the marketplace.
Rider Direct (D2C) E-Commerce Model
As part of our mission to deliver unmatched value our E-Commerce platform invites riders to order a motorcycle on our “Build to Order” promotion, Pay upfront which is cash positive for us and wait for us to build the bike, this allows us to pass on the savings created through one of the most efficient sales processes in the industry, giving customers up to $3,000 online discounts on motorcycles that were previously sold via showrooms.
INDUSTRY
Current Market
As of 2021, Australia accounted for 1 million registered motorcycles and the USA accounted for 8.6 million registered motorcycles. (source: Statista, 2022) (source: IIHS, 2021)
It's a Growth Market
Internationally, the e-motorcycle market is estimated to be worth almost $2 billion currently. (Source: Globe News Wire, 2022)
Australia and USA are seeing around 100K and 780K new bike sales per year respectively. (Source: FCAI, 2021) (source: Statista, 2020)
RISKS
Competition
The major motorcycle manufacturers are the competition for traditional motorcycle sales and for the Subscription model the key potential competition comes from consumer lending firms.
Supply Risk
Braaap is reliant on manufacturers and distributors to supply parts for the assembly of Braaap motorcycles. A decrease in supply from distributors could restrict the manufacturing of braaap motorcycles.
Market adoption
International markets may have different preferences and tastes than the Australian market. This may limit the adoption of Braaap motorcycles by consumers on an international front.
Operating Costs
Although Braaap is currently cash flow positive our ability to continue to operate profitably is dependent on several factors in relation to the scalability of operations.
USE OF FUNDS
Braaap has big plans for the next few years to make the most of the market opportunity. The capital we are looking to raise will be for the purpose of capitalising on this opportunity.
Namely, funds will be used for:
- Expanding operations
- Improving production and maintenance capacity in Australia to meet the growing demand
- Launching our new range of e-motorbikes
- Expanding into the lucrative USA market