Australia, Queensland
Australian CSF Offer
Foods
Reasons to Invest
In the last year we’ve reached some outstanding milestones;
- Pioneering Innovation: Revolutionising the pet wellness market with Australia’s first functional hydration water for dogs, offering a unique, science-backed solution..
- Booming Market Opportunity: Operating in a $33.2 billion industry, driven by rapid growth and increasing consumer focus on pet health and wellness..
- Proven Science: Developed with veterinary and biotechnology expertise, with measurable health benefits.
- Sustainability commitment: Built on eco-conscious business practices, including the use of Tetra Pak packaging, appealing to the growing demand for environmentally responsible products.
- Experienced leadership: Guided by a team with over 20 years of expertise in beverages, veterinary practices, and biotechnology.
Who is Walter & Eddy's
Walter & Eddy’s is a pet wellness brand dedicated to transforming the health and happiness of dogs through innovative, science-backed solutions. Our flagship product, Wellness Water, is a groundbreaking example of liquid engineering, designed to enhance canine health effortlessly. Poured directly into their bowl, it delivers powerful health benefits- like improved hydration, gut health while supporting joint health & mobility, stress, anxiety and hyperactivity- without altering your dog’s natural drinking habits. Combining convenience with cutting-edge science, we are redefining what wellness means for pets
The Problem
Pet owners struggle to find convenient, effective solutions to proactively support their dogs’ health. Many products are reactive rather than preventative, and traditional hydration methods fail to address critical wellness needs like, proper hydration, gut health and anxiety.
Our Solution
Walter & Eddy’s Wellness Water bridges the gap with a functional hydration solution that seamlessly integrates into a dog’s daily routine. Packed with electrolytes and backed by science, our eco-friendly water supports gut health, joint mobility, and overall wellness without altering a dog’s natural drinking habits.
The Industry
The pet care market in Australia is booming, with 69% of households owning pets and annual spending reaching $33.2 billion. Growing trends toward pet humanisation and demand for sustainable, health-focused solutions present a significant opportunity for Walter & Eddy’s to become a leader in this rapidly expanding sector.
Competitive Advantage
Unlike traditional supplements or powders, Walter & Eddy’s stands out with a ready-to-drink solution that integrates effortlessly into pets’ daily routines- no powders, no mixing, just pour straight into your dog’s water bowl. Our proprietary blend, featuring Bio-Az for gut-health and other key ingredients, uniquely addresses a wide range of wellness needs, setting us apart in the pet care market.
Business Model
Walter & Eddy’s will generate revenue through a multi-channel strategy, including direct-to-consumer sales, e-commerce platforms, and partnerships with pet specialty retailers, independent stores, and major retail chains. While we are currently pre-revenue, our signed distribution agreements and strategic market positioning ensure we are ready to capitalise on the booming $33.2 billion pet care industry. As a first-to-market product with a scalable business model, Walter & Eddy’s is positioned to become a leader in the pet wellness space.
Business Achievements
- Co-founded by Dr. Lu Fenny, owner of Holistic Vet and star of Channel 9's Desert Vet, bringing expertise and credibility to the brand.
- Developed a unique formulation backed by 40+ years of scientific research.
- Established manufacturing partnerships with top-tier facilities.
- Created a robust marketing and activation plan, including dog park events and trade shows.
- Secured distribution agreements with leading wholesalers into pet speciality and supermarket retail.
- Attracted interest from key retail channels and pet specialty markets.
- Already receiving enthusiastic consumer inquiries, with many asking, "Where can I purchase this?"
Key Risks
- Funding challenges could limit scalability.
- Competition from emerging brands in the pet wellness space.
- Dependence on key personnel and partnerships.
- Economic factors affecting consumer spending habits.
Use Of Funds
- Production: Scaling manufacturing capabilities to produce our first production run of 25,000 units and meet growing demand.
- Marketing: Driving brand awareness and consumer engagement to build a loyal customer base.
- Distribution: Establishing and expanding retail presence across Australia through key partnerships and to support our distribution partners.
- New Product Development: Innovating additional solutions to broaden our pet wellness offerings
- Working Capital: Providing financial flexibility to support day-to-day operations and growth initiatives.
About Swarmer
Swarmer is an Australian equity crowdfunding platform connecting businesses and investors. Designed to support start-ups, growth companies and scale-ups we allow everyday investors to own a share in businesses that are the future. We hold Australian Financial Services License (AFS License #507867).
Find out more about becoming a shareholder via Equity Crowdfunding through Swarmer.