Reasons to Invest
SIX is reimagining ownership for a new economy – one that regenerates rather than extracts. By investing, you’re helping redirect capital toward companies and communities that honour people and planet, while building a scalable, high-growth fintech (financial technology company).
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Proven traction: 1,500+ active users and 10,000+ community members in a year, growing at 11% month-on-month.
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Massive market: SIX is the only share trading platform targeting the huge ethical investment market in Australia, already representing $1.6 trillion (RIAA Benchmarking Report 2024). 88% of Australians expect their investments to be responsibly invested (RIAA Benchmarking Report 2024).
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Real impact: In just our first year, SIX has already achieved globally high votes at Coles and Woolworths AGMs to protect the endangered Maugean Skate; pushed healthcare giant CSL Ltd to disclose its gas transition risks; secured access to paid parental leave for 1,700 Lovisa workers; and forced Webjet to drop animal cruelty tourism.
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Unique moat: SIX’s model is built on trust, regulation, and community, not just technology. We have independence through our own AFSL (Australian Financial Services Licence), we have a background in ethical investment and activism that can’t be matched by other brokers, while NGO partnerships create a self-reinforcing growth engine. Each campaign attracts new users, strengthens our brand, and deepens network effects. SIX’s moat grows with every user who joins the movement.
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Experienced founders: The team has built Future Super ($17B Funds Under Management, 415,000 members), delivered a COVID communications solution to millions of Australians, and scaled multiple ESG fintechs.
Introduction
Invest from $250 and own a stake in the future of ethical investment.
SIX is Australia’s only online share trading platform designed specifically for ethical and impact investors, and the first fintech to combine activism with investing.
The last decade has seen huge growth in both online investing and responsible investment. Yet despite this $1.6 trillion opportunity, no existing broker serves the growing movement of Australians who want their investments to reflect their values.
That is where SIX comes in.
We make it simple for ethical investors to find, buy, and act. Our platform helps people invest in companies they believe in and influence those that need to act more responsibly.
SIX’s shareholder activism is not only a highly effective way to create change at major companies, it is also our secret to growth.
When SIX partners with some of Australia’s largest NGOs to run shareholder activism campaigns, the SIX app reaches hundreds of thousands of Australians who want to use their money for good.
When those NGOs encourage their supporters to participate in a shareholder campaign, they take that action through SIX, becoming users, investors, and advocates in the process.
We have already seen that people who begin using SIX to take part in a single campaign often continue using the platform for all their ethical investing. This creates a powerful, low-cost, values-aligned growth loop:
Activism → Awareness → New users → Greater impact.
With new capital, we will scale this model to reach more than 10,000 users, launch our Adviser Platform, and expand into new ethical finance products. Our goal is to make SIX the go-to platform for values-driven investors in Australia.
The Problem
The world’s financial system is out of balance. It rewards extraction over regeneration, short-term gain over long-term wellbeing, and most people feel powerless to change it.
Australians want their money to do good, not harm. 88% of Australians expect their investments to be responsible. Yet, until now, there’s been no platform that empowers them to act.
The Solution
SIX gives all investors the tools to invest ethically, influence companies, and create impact with their capital.
- Information: Ethical company profiles and filters help users find ASX shares and ETFs that align with their values – no greenwash, just clarity.
- Influence: SIX enables users to join shareholder activism campaigns in partnership with leading NGOs, unlocking power once reserved for institutions.
- Opportunity: We’re building out the SIX platform to include opportunities to invest in a wide range of ethical and high impact investments, including impact loans and start-up companies, creating a one-stop shop for ethical investing.
The Industry
- Sector: Online broking and ethical investment
- Market: 1.33M Australians actively trade shares online; $1.6T managed under responsible investment (RIAA Benchmarking Report 2024).
- Growth: Millennials and Gen Z dominate new online investors, $1.6 trillion is already managed under responsible investment, and 88% of Australians expect their investments to be ethical (RIAA Benchmarking Report 2024).
Ethical investing is no longer a niche; it is becoming the default. And SIX is the only share trading platform purpose-built to serve it.
Competitive Advantage
Online share trading has grown a lot, and there are dozens of trading apps - CommSec, NABtrade, Stake, Selfwealth, Superhero etc etc. The existing online brokers are either expensive and attached to a big bank or they are competing on price.
SIX is different. We’re not competing with the traditional online brokers. SIX is the only share trading app that is targeting the large and growing ethical investment market in Australia. We’re the first mover in this market, and we have a deep moat.
SIX’s unique advantages:
- First-mover position: The only Australian trading app enabling shareholder activism.
- Deep integrity: Our team of ethical analysts are creating ethical profiles and filters specifically made for ethical investors
- Authentic growth engine: NGO campaigns drive user acquisition organically — a low-cost, high-impact growth model.
- Expansion potential: SIX’s infrastructure can easily integrate new products like managed funds, super, and impact crowdfunding.
- Proven team: Decades of experience scaling fintechs, super funds, and data platforms.
Unique Growth Model
SIX grows differently.
Instead of relying on expensive advertising, we partner with NGOs and advocacy groups that already engage millions of values-driven Australians.
Each campaign – like protecting the endangered Maugean Skate or ending gambling ads, puts SIX in front of hundreds of thousands of people who want to take meaningful action with their money.
When someone joins an NGO campaign, they take action through SIX.
This creates a self-reinforcing model:
Activism → Awareness → New users → Greater impact.
That’s the SIX growth loop, where purpose fuels profit.
Business Model
SIX operates as a regulated online broker with multiple revenue streams:
- Current: ASX trading fees (0.1% per trade, $9.90 minimum), interest on cash on platform (~4% p.a.), ESG and advocacy services (first $200k contract in 2025).
- Customers: 1,500+ active users and a further 10,000+ community members ready to convert.
We’ve built SIX starting with ASX share trading. This is because the barriers to entry are lower than for other financial products, and our shareholder activism gives SIX a unique growth engine.
We believe this is a great base for building a large community of users fast. We’re now building out SIX to include other financial products and investment opportunities that provide additional revenue opportunities from the same user base of ethical investors.
The SIX infrastructure allows us to easily ‘plug in’ other products assuming we receive licence approvals. We’ll prioritise the next products based on user interest, cost, and revenue potential, with options including: equity crowdfunding; FX and overseas share trading; managed funds; superannuation; cash and term deposits; registry; and secondary trading for impact companies.
Business Achievements
- 1,500+ active users and 10,000+ community members in a year.
- $1.5 Million invested on the SIX platform.
- Average 11% MoM user growth since launching ethical trading (Oct 2024).
- 18 shareholder resolutions filed at 8 of Australia’s biggest companies in our first year — achieving almost double the global level of support for ESG resolutions.
- Tangible campaign wins: In just our first year, SIX has already achieved globally high votes at Coles and Woolworths AGMs to protect the endangered Maugean Skate; pushed healthcare giant CSL Ltd to disclose its gas transition risks; secured access to paid parental leave for 1,700 Lovisa workers; and forced Webjet to drop animal cruelty tourism.
- First ESG services contract signed ($200k over 12 months)
- Letters of Intent signed with ethical adviser groups managing $1B+ in equities.
- Over $1.5M raised in previous angel and seed fundraising rounds, including a CSF on Birchal in 2024.
- Finalists: 2025 Finnie Awards (Outstanding Fintech Leader 2025, Positive Impact, and Green Fintech).
Risks
- Early-stage business: The business is in early stage and is not yet profitable.
- Market competition: Larger, established brokers may expand into the ethical investment segment.
- Regulatory and compliance: Ongoing ASFL and related governance and compliance risk.
- Key persons dependency: Success is dependent on the experience and expertise of key founding team members.
- Technology and cybersecurity risks: As a digital platform dependent business, SIX faces operational, data and information security risks.
To the best of its ability SIX has implemented controls to best mitigate these risks where possible through partnerships, capital-efficient operations, and deep ethical finance expertise and investment in key technology personnel.
Use of Funds
SIX is raising up to $1,800,000 to:
- Grow its user base from 1,500 → 10,000+ through NGO and digital marketing partnerships.
- Launch its Adviser Platform and expand account types (SMSF, Trust, Company, Joint).
- Develop the next revenue-generating product beyond ASX broking.
- Support working capital and cover raise costs.
Outcome: Extend runway by 12-18 months and position SIX as Australia’s leading ethical investing and activism platform; reshaping corporate accountability through collective ownership.
Our Vision
The financial system is one of the most powerful forces shaping our world, yet for too long it has rewarded extraction and short-term gain at the expense of people and the planet.
At SIX, we believe money can do something very different. It can be a tool for regeneration, not destruction. A way to take responsibility, not just seek returns.
We’re part of a growing movement to reimagine how capital flows – away from harm and towards hope. Every trade, every shareholder vote, every campaign we run is about helping people use their ownership to create the kind of world they actually want to live in.
Our vision is simple: when enough of us start investing with intention, we change what business is accountable to. We change what grows, what thrives, and what’s left behind.
By investing in SIX, you’re not just buying shares. You’re joining thousands of others who believe that ownership can be a force for good, and that the future of finance can serve life, not the other way around.
Invest from $250 and join the movement turning ownership into impact.
About Swarmer
Swarmer is an Australian equity crowdfunding platform connecting businesses and investors. Designed to support start-ups, growth companies and scale-ups we allow everyday investors to own a share in businesses that are the future. We hold Australian Financial Services License (AFS License #507867).
Find out more about becoming a shareholder via Equity Crowdfunding through Swarmer.